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J.G. Wentworth Blog

Democratization of Opera

Hi everyone.  J.G. Wentworth here.

I just learned the most amazing thing today from an article in The Saratogian, a newspaper serving the Saratoga Springs, N.Y. region.  It seems that some malls, convenience stores and public places pipe in opera and classical music as a means of making some people feel uncomfortable.  “The choice of music conveys a clear message,” the article reports.  “It says, ‘Move along quickly and peacefully, people; this is not your cultural space.’”

Apparently some people call this “musical bug spray” and the “weaponization of music.”

What on earth does this have to do with settlement companies,structured settlements and annuities?  Well not that much, except when you consider that people looking for help with these assets were quite enticed by opera with our famous opera bus ad.

I like to think that with that ad we did more than just reach out to our customer base.  I like to think that in some small way, we made opera fun, accessible and interesting.  So malls can pipe in opera and classical music all they want.  If we get our way, it will soon be attracting more customers instead of driving them away.